Digital marketing Specialist

Calling All Ecom Brands, Agency Owners, Online Coaches, Service Businesses

Sumaira here! With over 8 years of experience, I’m a data-driven digital marketing specialist passionate about crafting strategic campaigns that deliver real results. I help brands connect with their audience, generate leads, and achieve their marketing goals – from user-friendly websites to engaging social media content.

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Here's Why You Can TRUST Me

$2M+

Spent on paid ads for our clients

$1K+

Monthly Ad Budget Managed

3K+

Trusted Followers On Linkedin

105+

Happy International Clients

What My Clients Are Saying

Case Study #1

Shopify/Ecommerce Marketing

Based in London, UK, Dare Lingerie is a prestigious brand specializing in lingerie and swimwear. The brand is currently focused on leveraging meta-marketing strategies to boost online sales and expand its customer base across Europe.

Led the Social Media campaigns strategy for a Lingerie Brand in London, UK

Lure and Dare, a burgeoning online fashion brand, was struggling to grow its online sales. Despite having a unique product offering, they lacked a cohesive marketing strategy and were unable to effectively reach their target audience. Their existing campaigns were underperforming, and the brand was facing stagnant website traffic with minimal conversions.

To address these challenges, I crafted a tailored marketing strategy specifically designed for Lure and Dare. This involved:

  • Brand Analysis: Conducting a thorough analysis of their brand positioning, target demographics, and competitive landscape.
  • Optimized Meta Ads: Creating highly targeted Meta Ads campaigns that resonated with their audience. This included designing ad creatives and copy tailored to engage and convert.
  • A/B Testing: Implementing A/B testing for ad creatives and copy to identify the most effective combinations for engagement and conversions.
  • Retargeting: Leveraging retargeting strategies to re-engage previous visitors and encourage them to return to the website, boosting overall conversion rates.
  •  

  • The strategy led to remarkable outcomes for Lure and Dare:

    • Sales Growth: Online sales increased by 45% within the first three months of implementing the new strategy.
    • Traffic Surge: Website traffic experienced a 60% surge, driven by the optimized Meta Ads that successfully captured the attention of their target market.
    • Enhanced Online Presence: The combination of precise targeting, engaging content, and retargeting helped Lure and Dare establish a stronger online presence, setting the foundation for continued success.

Achieved High Number of Sales with low CPC in just 2 months 🏆

Contact Sumaira!

I’ve Helped Countless Businesses Grow

Via Digital Marketing

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Case Study #2

Digital Marketing | Social Media

ACFC, a renowned fertility clinic with five established locations across Pakistan and Australia, sought to revitalize their digital presence and attract a wider patient base.

Led the digital marketing strategy for an IVF center (past 2 years) 💪

  1. Outdated Website: The client’s website was outdated and not optimized for user experience or search engine visibility.
  2. Limited Social Media Presence: The IVF Centre’s social media pages lacked engagement and did not effectively communicate their expertise and services.
  3. Low Online Visibility: The clinic’s website was not ranking well in search engine results, resulting in missed opportunities to reach potential patients.
  4. Ineffective Advertising: Previous advertising efforts, including Facebook, Instagram, Google Ads, and YouTube Ads, were not generating the desired level of conversions.

1. Website Redesign:

  • Conducted a comprehensive analysis of the existing website to identify areas for improvement.
  • Redesigned the website with a focus on user experience, mobile responsiveness, and clear calls-to-action to encourage patient inquiries.
  • https://australianconceptfertility.com.pk/

2. Social Media Optimization:

  • Revamped the IVF Centre’s social media profiles to reflect their brand identity and services more effectively.
  • Developed a content calendar and created engaging, informative content to share with their audience, including blog posts, patient testimonials, and educational videos.
  • Implemented social media advertising campaigns on Facebook and Instagram to target potential patients based on demographics, interests, and behavior.

3. Paid Advertising Campaigns:

  • Developed targeted Google Ads and YouTube Ads campaigns to reach individuals actively searching for fertility treatment options.
  • Created compelling ad copy and visually appealing ad creatives to capture attention and drive clicks to the IVF Centre’s website.
  • Implemented conversion tracking to monitor campaign performance and optimize for maximum lead generation and conversions.

4. SEO Supervision:

  • Conducted regular audits of the IVF Centre’s website to ensure ongoing SEO best practices were being implemented.
  • Monitored key SEO metrics, including keyword rankings, organic traffic, and backlink profile, to identify areas for improvement and capitalize on opportunities for growth.
  • Provided recommendations and strategies for optimizing website content, improving site architecture, and increasing overall search engine visibility.
  • Website Redesign: Increased website inquiries by 40% within the first three months. Achieved a 25% increase in consultation bookings. Cost per acquisition reduced by 15% through continuous optimization.
  • Social Media Optimization: Doubled social media engagement and follower growth within six months. Enhanced brand awareness and patient engagement through compelling content and targeted advertising campaigns.
  • Paid Advertising Campaigns: Achieved a 30% increase in click-through rate (CTR) compared to previous campaigns. Generated a 40% increase in conversions, including form submissions and phone calls, resulting in a higher volume of patient inquiries.
  • SEO Supervision: Improved keyword rankings and organic search visibility, resulting in a steady increase in organic traffic and website visibility.
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Achieved record-low CPC and sky-high CTR in just 1 months 🏆

Highlighting Key Achievements: 10 Months of Meta Ads Campaigns 👏

Google my Business Ads

Case Study #2

B2B Leads Generation

This Agency is a full-service marketing agency specializing in helping restaurants and hospitality businesses increase their visibility, attract more customers, and boost revenue. They approached me to develop a comprehensive digital marketing strategy aimed at generating qualified B2B leads from restaurant owners and managers.

Scope of Work - B2B Lead Generation Campaign

  1. Lack of Online Presence: The agency did not have a strong online presence, making it difficult to attract and engage potential clients.
  2. Low Conversion Rate: Previous marketing efforts had failed to generate significant leads, resulting in a stagnant conversion rate of 0%.
  3. Limited Content: The agency lacked compelling content and visual assets to showcase their services and expertise effectively.

1. Website Redesign:

  • Developed a fresh, modern website that effectively showcased the agency’s services, case studies, and client testimonials.
  • Implemented clear calls-to-action and contact forms to encourage visitors to inquire about the agency’s services.
    https://360restaurantmarketing.agency/ (in process) 

2. Social Media Strategy:

  • Created social media accounts on platforms like Facebook, Instagram, and LinkedIn to expand the agency’s online presence.
  • Developed a content calendar and created engaging, informative content tailored to restaurant owners and managers.
  • Implemented social media advertising campaigns targeting decision-makers in the restaurant industry.

3. Ad Copy and Creatives:

  • Developed compelling ad copy highlighting the agency’s unique value propositions and services.
  • Created visually appealing ad creatives, including graphics and videos, to capture attention and drive clicks.
  • Implemented A/B testing to optimize ad performance and maximize return on investment.

4. Influencer Marketing:

  • Collaborated with influencers in the restaurant industry to create authentic, engaging content showcasing the agency’s services.
  • Leveraged influencer partnerships to reach a wider audience of restaurant owners and managers and build credibility for the agency.
  • Social Media Strategy: Doubled social media engagement and follower growth within less than three months. Enhanced brand awareness and credibility through consistent, high-quality content.
  • Ad Copy and Creatives: Achieved a 22% conversion rate from ad clicks to inquiries, representing a significant improvement from the previous 0% conversion rate.
  • Shortened the sales cycle by 20% through effective lead nurturing.
  • Secured partnerships with 40+ new restaurant clients directly attributable to the digital marketing campaign.

Highlighting Key Achievements: 2 Months of Meta Ads Campaigns 👏

Ready to see it in action? Live Results! ☺️

Case Study #3

Google Ads, PPC

Melbourne CBD Removal is a leading moving company specializing in residential and commercial relocations in the Melbourne area. With a strong reputation for reliability and quality service, they sought to enhance their online presence and attract more customers through digital marketing efforts.

Project Scope - Website Redesign & Google Ads Campaign

  1. Outdated Website: The client’s website was outdated, lacking modern design elements and user-friendly navigation.
  2. Low Online Visibility: Limited online visibility was hindering their ability to reach potential customers searching for moving services in Melbourne.
  3. Ineffective Advertising: Their existing Google Ads campaigns were not generating the desired level of conversions, leading to inefficient ad spend.

  • 1. Website Redesign:

    • Conducted a comprehensive analysis of the existing website to identify areas for improvement.
    • Designed a modern, mobile-responsive website with intuitive navigation and clear calls-to-action to improve user experience. https://melbournecbdremovals.com.au/
    • Implemented SEO best practices to optimize the website for relevant keywords and improve search engine rankings.

    2. Google Ads Campaign:

    • Conducted thorough keyword research to identify high-converting keywords related to moving services in the Melbourne area.
    • Developed targeted ad copy highlighting Melbourne CBD Removal’s unique selling propositions and competitive pricing.
    • Implemented conversion tracking to monitor campaign performance and optimize for maximum return on investment (ROI).
    • Utilized ad extensions to provide additional information and encourage clicks, such as location extensions showcasing Melbourne CBD Removal’s service areas.
  • Achieved a 30% increase in click-through rate (CTR) compared to previous campaigns, indicating improved ad relevance and effectiveness.
  • Generated a 20% increase in conversions, including form submissions and phone calls, resulting in a higher volume of leads for Melbourne CBD Removal.
  • Reduced cost per acquisition (CPA) by 25%, optimizing ad spend and maximizing ROI for the client.

Highlighting Key Achievements: 5 Months of Google Ads Results 👏

My Expertise & Skills

Why Choose Me

I offer a full-service approach that covers all your needs under one roof. From website development to social media marketing and content creation, I provide end-to-end solutions that drive real results. 

When you work with me, you’re not just getting a marketer—you’re getting a partner who can handle everything from building your website to crafting and executing a winning marketing strategy. Save time, streamline your efforts, and achieve your goals with a comprehensive, all-in-one service that’s tailored to your business.

Social Media Marketing - Boosting Brands

I manage and grow social media presence across platforms like Facebook, Instagram and Tiktok fostering meaningful connections with your audience.

Pay-Per-Click (PPC) Advertising

I create and manage targeted Google and YouTube ad campaigns that reach the right people at the right time, driving measurable sales growth.

Develop compelling Content

I craft engaging content that informs, educates, and inspires your target audience, establishing you as a thought leader in your industry.

Increase website traffic and conversions

I build user-friendly, SEO-optimized websites and funnel pages for paid media that attract your target audience and convert them into loyal customers.

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